X-Ray Spex

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X-Ray Spex are lightweight, unobtrusive glasses that can record really good quality sound and vision.

They’re easy to use and don’t get in the way, so you can watch point-of-view playback that puts you right at the heart of the action. You’ll see exactly what they see and, because the results are so instinctive and unprompted, you’ll have a fantastically refreshing insight into buying habits and ad awareness. We’ve used the Spex on a number of innovative research projects — analyzing consumers’ shopping behaviour, their interaction with a service or advertising responses — and our clients have been delighted by the results.

Get in touch

t: 01434 613273
f: 01434 611161
e: judith@publicknowledge.eu