CATI

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Computer aided telephone interviewing (CATI) is a cost-effective way of reaching respondents across geography and demography. We can either use your databases or we can provide a suitable sample ourselves.



Telephone interviews are ideal for short questionnaires where no visual stimulus is needed, but they are also suitable for longer, in-depth interviews with either business respondents or consumers.

At Public Knowledge, we have our own in-house telephone unit of 40 seats managed by our dedicated operations team. This includes access to a pool of 60 experienced CATI interviewers and the capacity to undertake up to 300 hours business-to-business interviewing and 600 hours consumer interviewing per week. All of our interviewers are trained to MRS standards and we have the flexibility and experience to undertake both large and small scale qualitative and quantitative telephone research projects.

Our Operations team ensure all telephone interviews conducted at Public Knowledge meet stringent quality standards. Interviewers are monitored throughout their shifts and we conduct random remote monitoring and recording to ensure that any issues are dealt with immediately and feedback/action points can be provided to interviewers.

Get in touch

t: 01434 613273
f: 01434 611161
e: judith@publicknowledge.eu