Street Interviewing

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Mention market research and most people immediately think of street interviewing, probably because it’s one of the most visible methods of research.



Street interviewing is appropriate for targeting specific demographic groups within defined geographic areas, and is suitable for short and simple questionnaires between 5-15 minutes in length.

Public Knowledge have access to an in-house face-to-face fieldwork team, with over 600 Interviewer Quality Control Scheme (IQCS) trained interviewers, all trained to MRS (Market Research Society) standards and based across the UK.

Street research projects are managed by our dedicated Operations team which is headed by our Operations Manager, Alison Pringle, and we engage in strict back-checking and data input quality checking processes to ensure the accuracy of data.

Get in touch

t: 01434 613273
f: 01434 611161
e: judith@publicknowledge.eu