Statistical analysis

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In-depth statistical analysis of data can offer additional value and insight for larger scale projects.

All of our data tables show significant variation between the cross tabs specified, using chi squared, but in addition Public Knowledge’s experienced data and research teams also offer a range of statistical analysis techniques, conducted using SPSS.

For example, segmentation or cluster analysis can be used to group respondents according to characteristics and to allow demographic profiling, which can be useful in terms of subsequent campaign or initiative development.

Regression analysis can also be used to analyse the extent of relationships between dependent and independent variables, to determine for example, the impact of a host of contributing factors on an aspect of behaviour.

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