Mobile research

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A real alternative to traditional research methodologies, mobile research is wide reaching and growing rapidly in popularity. Because it’s engaging and not dependent on location, mobile research yields typically high response rates and is particularly suited for the hard-to-reach youth market.

Questions are sent by high-priority SMS carriers and real-time feedback of data ensures rapid delivery and turnaround. The distribution and management of prompts and replies are fully automated, even allowing for dynamic routing based on responses given.

As other research companies clamber to get to grips with the technology, we have already successfully used mobile research to measure ad awareness, gain insights into media habits and assess other activities throughout the day.

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