Focus Groups

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Focus group research involves organised discussion with a selected group of individuals recruited to agreed quotas.

Focus groups allow debate amongst the participants, enabling the capture of several perspectives at once. This means that detailed and in-depth information about participants’ views and experiences can be gathered quickly. For this reason, focus groups are often conducted in addition to quantitative research to further explore and understand perspectives and issues.

Excellent group leadership and interpersonal skills are required to moderate a group successfully. At Public Knowledge, we have a number of experienced moderators who have conducted focus groups on a wide range of subject matters with a broad range of respondents.

Public Knowledge also have access to a team of professional group recruiters who have vast experience of recruiting complicated and often hard to reach respondents for focus groups and we are happy to offer a recruitment only service.

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t: 01434 613273
f: 01434 611161