County Durham and Darlington PCT

Back to case studies listing

Cancer Awareness Research

In early 2009, Public Knowledge was commissioned by NHS County Durham and Darlington to assess baseline levels of cancer awareness in the region as one of the first CAM studies to be undertaken nationally.

In total 6,000 face-to-face street interviews were commissioned across 6 of the most deprived areas of County Durham and Darlington, specifically Darlington, Wear Valley, Easington, Sedgefield, Chester-le-Street and Derwentside with quotas imposed to ensure data collection from a representative spread of respondents. This was followed by the production of area level and area comparative reports which allowed NHS County Durham and Darlington to make decisions as to where to focus promotional activity between 2009 and 2011.

In early 2011 Public Knowledge were commissioned to undertake a second wave of this research in order to evaluate the social marketing measures implemented by NHS County Durham and Darlington in comparison to the baseline. We successfully conducted 1,590 face-to-face interviews across County Durham and Darlington in order to be comparative to 2009 and produced a report comparing cancer awareness in the region between 2009 and 2011.


“We commissioned Public Knowledge to carry out our cancer awareness survey across County Durham and Darlington. They achieved this relatively large face to face survey across a large geographical area within a very tight time scale. I was very impressed by their professionalism and standard of the reports they produced. We are intending to use them again in the future to re-administer our survey. An excellent service.”

Nick Springham, Consultant in Public Health, NHS County Durham

“Public Knowledge were commissioned to undertake a re-run of our cancer awareness measure following a baseline they had undertaken with us in 2009. Through the street surveys we have been able to compare results between now and the basline, providing not only a really good snapshot of what’s currently happening in County Durham and Darlington – but also what’s changed. It has been a pleasure to work with Nicky and her team at Public Knowledge. Despite a tight timescale covering a large geographical area, their professionalism and experience with the cancer awareness measure meant that they delivered an excellent report. Nicky was happy to adapt to our needs at short notice and was always on-hand to give updates or answer questions. I would recommend Public Knowledge to others.”

Tom Gorman, Public Health Registrar, NHS County Durham