Public Knowledge blog

What we learnt at the Third Sector Annual Fundraising Conference 2017

Posted on 16th Jun 2017 by Sophie Brannigan

Here are my key takeouts from the Third Sector Annual Fundraising Conference 2017, which was filled with industry trends, ideas and inspiration for charities on the topics of fundraising and marketing. We'll definitely be back next year!

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Random acts of kindness

Posted on 17th Feb 2017 by Sophie Brannigan

In a recent project we found people don’t feel part of a community anymore, blaming busy lifestyles as the reason. In an mission to change this public perception, this week the world has been encouraged to perform random acts to spread a little kindness in celebration of Random Acts of Kindness Week, leading up to Random Acts of Kindness day today!

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Donors Deciphered

Posted on 8th Nov 2016 by Sophie Brannigan

We’ve recently spoken to 5,000 members of our online panel about their current feelings towards charities and their communications. Our latest blog previews our research into what donors (and those who have recently turned away) are looking for from charities to rebuild trust.

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Personalisation is everywhere...

Posted on 28th Apr 2016 by Sophie Brannigan

The personalisation trend looks well and truly here to stay. Our latest blog takes a look at how the success of this commercial sector trend is making inroads into the public and third sector.

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To rebuild trust in your charity understand your donors better

Posted on 2nd Feb 2016 by Paul Stallard

2015 was a bleak year for the charity sector, coloured by media headlines around the cold calling scandal, charities use of data and poor fundraising practices. Whilst not all charities should be tarred with the same brush, the actions of a few have undoubtedly had an impact on public perception of, and ultimately trust in, the whole charity sector.

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Relationships that work both ways!

Posted on 4th Dec 2015 by Sophie Brannigan

In a sector currently tarnished with cold calling scandals and facing what could be game changing reforms in fundraising regulation, charities were in need of a miracle story... cue one of the nation’s favourite brands, John Lewis.

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